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Real-time resources and inspiration from the imcreator team

25.4.2024

Category: SMB Tips & Tools

4 DIY Tricks to Drive Traffic to Your Website

17.09.14 By Bitsy No comments

So, you’ve designed your website, added content, and hit “publish”. Congratulations! All you have to do now is to sit back and wait for droves of users to come galloping toward your website, thirsty for its offerings… Still waiting? The cruel reality for many new websites is that sometimes, driving traffic is a bit harder […]

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What Makes a B&B Website Convert?

8.09.14 By Bitsy No comments
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It’s a tough world out there for bed & breakfasts, guesthouses, and boutique hotels these days. Between aggressive chain-hotel pricing and the mammoth new-comer that is AirBnB, attracting guests can be a struggle, even for the most established listings. In order to compete in this increasingly tricky market, your hotel needs a killer website, one that lovingly showcases your accommodations while making it easy for guests to book. In this blog post, we’ll take a look at the best ways to...

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How to Do Online Branding Right – Slow but Steady Growth

11.08.14 By Erez No comments
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Marketing is essential for businesses, regardless of the niche they function in. There are companies that managed to achieve such a level of marketing exposure that they actually became a part of pop culture and are a part of modern lives (Coca Cola would be a prime example of this). This kind of exposure is something that is achieved through branding.Most new businesses tend to view branding as something that requires big budgets to achieve successfully. While it is true that, like any other...

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Video Content and Its Benefits for Online Marketing

4.08.14 By Erez No comments
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Online marketing has turned into an art form of sorts, creating promotional material that can reach millions, all the while providing tons of statistical data, which enables better targeting and the creation of better marketing material. However, for inexperienced online marketers, it may be problematic to pick out the marketing method that works best for them. This is usually achieved with a trial and error method and it takes time to figure out what works best for individual situations.One...

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How Not To Name Your Brand: 8 Amazing Branding Fails

8.07.14 By Bitsy No comments

Ah, the sacrificial lamb: No indulgence is quite as cruelly pleasing as watching some other guy mess up first. When it comes to business, sniggering in the corner as another company launches a terribly misconstrued, way-off-target branding campaign is, well, just part of the game. With this in mind, here is our list of the […]

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20. Square

20 Ways to Accept Mobile Payments

30.06.14 By Ali 1 Comment
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With attention spans running low, store-front businesses and pop-up shops need to be fast if they want to catch clients, which means accepting payments on the go, with whatever form of payment they have on them. You, the seller, need to turn your smartphone or tablet into a point-of-sale system.There are various methods you can use to make sure that you do not let your business walk away, and one of the best is to use your smartphone in order to accept credit card payments. In order to do that,...

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Show Me, Don’t Tell Me: The Best Free Screenshot and Screencasting Tools

11.06.14 By Bitsy No comments
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Make no mistake about it, writing about how and what you or your service does can be among the most time-consuming, nit-picky aspects of the entire website-building process. Instead of agonizing over copy, many people are choosing a more straight-forward, visual way to explain what they do: screenshots and screencasts. No more writing out commands, no more step-by-step guides that go on for pages and pages - just a short and simple video that instantly illustrates your how’s, what’s, and...

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Why a Marketer Should Think Like a Designer

Why a Marketer Should Think Like a Designer

10.06.14 By Ali No comments
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Marketers often have a hard time working with designers, and that is true the other way around as well. As a designer, is there ever an opportune moment to sacrifice design for marketing strategy, or vice versa? Has collaboration between marketers and designers improved in recent years? Well, as difficult as these questions are, we thought we would prepare a guide on how to bridge the gap between marketers and designers. We hope this guide proves every bit as useful to you as it did to us. As always,...

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